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Optimization Advice and Advanced Analysis

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For: www.sem-advance.com/

Created on: 2005-05-25 at 22:02

  Competitors Analysis
2CheckOut.com Inc. (Ohio, USA) is an authorized retailer for
goods and services provided by Sem-Advance.

 


 
 
Search engine: Google and partners
Keyword: search engine marketing
Jump to keywords:  search engine marketing  search marketing  search engine optimization
 

Quick access to:
1. Optimization advice
2. Advanced analysis
A. General page properties
B. On-the-page factors influencing your ranking
C. Off-the-page factors influencing your ranking

1. Optimization advice

A. General page properties
Page URL
1. Your keyword isn't present in the URL! Our research reveals that the majority of top-ranked pages have their keywords in the URL. If your URL points to an already established and high-ranked web page, we do not recommend altering it. However, this factor is worth considering when you create new pages / sites.

B. Main on-the-page factors influencing your ranking

1. <HEAD> area:  
<TITLE> tag  
1. Your Title tag has stop words! The words like "and, on, a, the, for, to, about, are, that, were, by, of" and other auxiliary words are too common and search engines don't take them into consideration. By using a stop word in your Title tag, you potentially damage your rankings. The rule of thumb: If you can use less stop words in the Title tag - do it.

2. <BODY> area:  
Visible text  
1. Your keyword is not present at the beginning of this page! Early appearance of your keyword shows its importance in the context of the entire page because it is mentioned at the very beginning. Try to put your keyword in 25 first words in the visible text of this page.
2. Your keyword is not present at the end of your page! Your page will be more relevant if your keyword appears at the end of the visible text. Try to put it in the last paragraph of your copy.

2. Advanced analysis

A. General page properties
Page:   /   ...   ...  
Position in search results:   -   1   2  
HTML size (Kb)     16.3   13.3   62.5  
Last modified     2005-05-25 02:27:28   Not detected.   Not detected.  
Has same color text and background     No   No   No  
Has tiny text     No   No   No  
Has immediate keyword repeats     No   No   No  
Uses controls     Yes   Yes   Yes  
Uses frames     No   No   No  
Uses external JavaScript     Yes   Yes   Yes  
Uses internal JavaScript     Yes   Yes   Yes  
Uses external VBScript     No   No   No  
Uses internal VBScript     No   No   No  
File robots.txt disallows spidering     No   No   No  
Page URL       -   -  
Keyword as a part of URL (domain, folder and page name)   No   No   No  
Keyword as a separate part of URL (domain, folder and page name)   No   No   No  

B. Main on-the-page factors influencing your ranking

1. <HEAD> area:  
<TITLE> tag     ...   ...   ...  
Number of Titles   1   1   1  
First tag in the <HEAD> tag   Yes   Yes   No  
Characters in Title   59   79   57  
Words in Title   7   10   6  
Stop words in Title   Yes   Yes   No  
Keyword frequency in Title     1   0   1  
Keyword prominence in Title     100.0%   0.0%   100.0%  
Keyword weight in Title     42.9%   0.0%   50.0%  
META Description     ...   ...   ...  
Number of META Description tags   1   1   1  
Characters in META Description   188   272   187  
Words in META Description   24   41   28  
Stop words in META Description   Yes   Yes   Yes  
Keyword frequency in META Description     2   1   1  
Keyword prominence in META Description     100.0%   87.8%   78.6%  
Keyword weight in META Description     25.0%   7.3%   10.7%  
META Keywords     ...   ...   ...  
Characters in META Keywords tag   197   215   160  
Number of META Keywords tags   1   1   1  
Words in META Keywords tag   24   29   22  
Keyword frequency in META Keywords     1   0   2  
Keyword prominence in META Keywords     100.0%   0.0%   100.0%  
Keyword weight in META Keywords     12.5%   0.0%   27.3%  
META Refresh     not present   not present   not present  
Refresh time   -   -   -  
Redirect   No   No   No  
META Robots     present   not present   not present  
None   No   No   No  
No index   No   No   No  
No follow   No   No   No  
No archive   No   No   No  

2. <BODY> area:  
Visible text         -   -  
Words in Body   678   234   853  
Bold keywords in Body   1   0   0  
Underlined keywords in Body   0   0   0  
Keyword frequency in Body     6   2   19  
Keyword prominence in Body     79.1%   93.6%   98.6%  
Keyword weight in Body     2.7%   2.6%   6.7%  
Keyword at the beginning of Body   No   Yes   Yes  
Keyword at the end of Body   No   No   No  
First heading on the page (H1-H6)     ...   ...   ...  
Keyword frequency     0   1   1  
Keyword prominence     0.0%   100.0%   60.0%  
Keyword weight     0.0%   50.0%   60.0%  
All headings         -   -  
Headings on the page   5   3   12  
Headings with the keyword   20.0%   66.7%   25.0%  
Keyword frequency in all headings     1   2   3  
Keyword weight in all headings     13.0%   7.6%   13.6%  
Links         -   -  
Total links on the page   29   14   98  
Links to the external pages   15   11   45  
Text in links including ALTs         -   -  
Links with keyword in the text and ALT   2   0   9  
Keyword frequency in links (text and ALT)     2   0   9  
Keyword weight in links (text and ALT)     4.4%   0.0%   7.0%  
ALT image attributes         -   -  
ALT attributes on the page   3   2   36  
ALT attributes with the keyword   1   0   2  
Keyword matches in the first 3 ALT attributes   1   0   2  
Keyword frequency in ALT attributes     1   0   2  
Keyword weight in ALT attributes     27.3%   0.0%   6.1%  
Comments     ...   ...   ...  
Words in comments   30   32   478  
Keyword frequency in comments     0   0   0  
Keyword weight in comments     0.0%   0.0%   0.0%  

C. Main off-the-page factors influencing your ranking
Link popularity         -   -  
Number of linking pages   Not detected.   1420   524  
Theme         -   -  
Keyword presence throughout the Web site (any part of pages)   100.0%   33.3%   100.0%  
Keyword presence throughout the Web site Titles   64.3%   0.0%   61.7%  
Keyword presence throughout the Web site META Description   50.0%   100.0%   97.9%  
Keyword presence throughout the Web site BODY   100.0%   33.3%   100.0%  
Open Directory Project listing (dmoz.org)         -   -  
Web site presence   No   Yes   Yes  
Keyword presence in the ODP Web site description   -   0.0%   0.0%  
Keyword presence in the ODP category name   -   0.0%   0.0%  
Yahoo! Directory listing         -   -  
Web site presence   No   No   No  
Keyword presence in the Yahoo! Web site description   -   -   -  
Keyword presence in the Yahoo! category name   -   -   -  

 
 
Search engine: Google and partners
Keyword: search marketing
Jump to keywords:  search engine marketing  search marketing  search engine optimization
 

Quick access to:
1. Optimization advice
2. Advanced analysis
A. General page properties
B. On-the-page factors influencing your ranking
C. Off-the-page factors influencing your ranking

1. Optimization advice

A. General page properties
Page URL
1. Your keyword isn't present in the URL! Our research reveals that the majority of top-ranked pages have their keywords in the URL. If your URL points to an already established and high-ranked web page, we do not recommend altering it. However, this factor is worth considering when you create new pages / sites.

B. Main on-the-page factors influencing your ranking

1. <HEAD> area:  
<TITLE> tag  
1. Your Title tag has stop words! The words like "and, on, a, the, for, to, about, are, that, were, by, of" and other auxiliary words are too common and search engines don't take them into consideration. By using a stop word in your Title tag, you potentially damage your rankings. The rule of thumb: If you can use less stop words in the Title tag - do it.
2. Your keyword is not present in the Title tag! It should appear at least once while it doesn't appear at all. Put the keyword into your Title tag or you'll have a frail chance to rank high.

2. <BODY> area:  
Visible text  
1. Your keyword is not present at the beginning of this page! Early appearance of your keyword shows its importance in the context of the entire page because it is mentioned at the very beginning. Try to put your keyword in 25 first words in the visible text of this page.
2. Your keyword is not present at the end of your page! Your page will be more relevant if your keyword appears at the end of the visible text. Try to put it in the last paragraph of your copy.

C. Main off-the-page factors influencing your ranking
Theme  
1. Your keyword is poorly present throughout Titles of Web pages across your site! Web CEO has found it in 7.1%% Titles. The theme of your site is an important factor influencing your rankings. We recommend that you put your keyword into at least 27% page Titles on your site.

2. Advanced analysis

A. General page properties
Page:   /   ...   ...  
Position in search results:   -   1   2  
HTML size (Kb)     16.3   25.2   18.0  
Last modified     2005-05-25 02:27:28   Not detected.   Not detected.  
Has same color text and background     No   No   No  
Has tiny text     No   No   No  
Has immediate keyword repeats     No   No   No  
Uses controls     Yes   Yes   Yes  
Uses frames     No   No   No  
Uses external JavaScript     Yes   Yes   No  
Uses internal JavaScript     Yes   Yes   Yes  
Uses external VBScript     No   No   No  
Uses internal VBScript     No   No   No  
File robots.txt disallows spidering     No   No   Yes  
Page URL       -   -  
Keyword as a part of URL (domain, folder and page name)   No   No   Yes  
Keyword as a separate part of URL (domain, folder and page name)   No   No   Yes  

B. Main on-the-page factors influencing your ranking

1. <HEAD> area:  
<TITLE> tag     ...   ...   ...  
Number of Titles   1   1   1  
First tag in the <HEAD> tag   Yes   Yes   Yes  
Characters in Title   59   23   58  
Words in Title   7   3   7  
Stop words in Title   Yes   No   Yes  
Keyword frequency in Title     0   1   0  
Keyword prominence in Title     -   50.0%   0.0%  
Keyword weight in Title     0.0%   66.7%   0.0%  
META Description     ...   not present   ...  
Number of META Description tags   1   0   1  
Characters in META Description   188   0   187  
Words in META Description   24   0   25  
Stop words in META Description   Yes   No   Yes  
Keyword frequency in META Description     1   0   1  
Keyword prominence in META Description     39.6%   0.0%   38.0%  
Keyword weight in META Description     8.3%   0.0%   8.0%  
META Keywords     ...   not present   ...  
Characters in META Keywords tag   197   0   62  
Number of META Keywords tags   1   0   1  
Words in META Keywords tag   24   0   8  
Keyword frequency in META Keywords     0   0   2  
Keyword prominence in META Keywords     0.0%   0.0%   100.0%  
Keyword weight in META Keywords     0.0%   0.0%   50.0%  
META Refresh     not present   not present   not present  
Refresh time   -   -   -  
Redirect   No   No   No  
META Robots     present   not present   not present  
None   No   No   No  
No index   No   No   No  
No follow   No   No   No  
No archive   No   No   No  

2. <BODY> area:  
Visible text         -   -  
Words in Body   678   109   574  
Bold keywords in Body   1   0   0  
Underlined keywords in Body   0   0   0  
Keyword frequency in Body     2   2   1  
Keyword prominence in Body     69.8%   92.2%   6.0%  
Keyword weight in Body     0.6%   3.7%   0.3%  
Keyword at the beginning of Body   No   Yes   No  
Keyword at the end of Body   No   No   No  
First heading on the page (H1-H6)     ...   ...   ...  
Keyword frequency     0   1   0  
Keyword prominence     0.0%   31.3%   0.0%  
Keyword weight     0.0%   25.0%   0.0%  
All headings         -   -  
Headings on the page   5   4   9  
Headings with the keyword   0.0%   25.0%   0.0%  
Keyword frequency in all headings     0   1   0  
Keyword weight in all headings     0.0%   14.3%   0.0%  
Links         -   -  
Total links on the page   29   31   32  
Links to the external pages   15   9   5  
Text in links including ALTs         -   -  
Links with keyword in the text and ALT   1   2   1  
Keyword frequency in links (text and ALT)     1   2   1  
Keyword weight in links (text and ALT)     1.5%   6.9%   1.6%  
ALT image attributes         -   -  
ALT attributes on the page   3   23   15  
ALT attributes with the keyword   1   0   1  
Keyword matches in the first 3 ALT attributes   1   0   1  
Keyword frequency in ALT attributes     1   0   1  
Keyword weight in ALT attributes     18.2%   0.0%   8.7%  
Comments     ...   not present   not present  
Words in comments   30   0   0  
Keyword frequency in comments     0   0   0  
Keyword weight in comments     0.0%   0.0%   0.0%  

C. Main off-the-page factors influencing your ranking
Link popularity         -   -  
Number of linking pages   Not detected.   22300   254  
Theme         -   -  
Keyword presence throughout the Web site (any part of pages)   50.0%   0%   100.0%  
Keyword presence throughout the Web site Titles   7.1%   0%   8.0%  
Keyword presence throughout the Web site META Description   14.3%   0%   32.0%  
Keyword presence throughout the Web site BODY   50.0%   0%   100.0%  
Open Directory Project listing (dmoz.org)         -   -  
Web site presence   No   No   Yes  
Keyword presence in the ODP Web site description   -   -   0.0%  
Keyword presence in the ODP category name   -   -   0.0%  
Yahoo! Directory listing         -   -  
Web site presence   No   No   No  
Keyword presence in the Yahoo! Web site description   -   -   -  
Keyword presence in the Yahoo! category name   -   -   -  

 
 
Search engine: Google and partners
Keyword: search engine optimization
Jump to keywords:  search engine marketing  search marketing  search engine optimization
 

Quick access to:
1. Optimization advice
2. Advanced analysis
A. General page properties
B. On-the-page factors influencing your ranking
C. Off-the-page factors influencing your ranking

1. Optimization advice

A. General page properties
Page URL
1. Your keyword isn't present in the URL! Our research reveals that the majority of top-ranked pages have their keywords in the URL. If your URL points to an already established and high-ranked web page, we do not recommend altering it. However, this factor is worth considering when you create new pages / sites.

B. Main on-the-page factors influencing your ranking

1. <HEAD> area:  
<TITLE> tag  
1. Your Title tag has stop words! The words like "and, on, a, the, for, to, about, are, that, were, by, of" and other auxiliary words are too common and search engines don't take them into consideration. By using a stop word in your Title tag, you potentially damage your rankings. The rule of thumb: If you can use less stop words in the Title tag - do it.
2. Your keyword is not present in the Title tag! It should appear at least once while it doesn't appear at all. Put the keyword into your Title tag or you'll have a frail chance to rank high.

2. <BODY> area:  
Visible text  
1. Your keyword is not present at the end of your page! Your page will be more relevant if your keyword appears at the end of the visible text. Try to put it in the last paragraph of your copy.
ALT image attributes  
1. Your keyword is not present in the first 3 ALT image attributes on your page! Put your keyword in one of these ALTs as they are considered more important than the rest of ALTs on your page.

2. Advanced analysis

A. General page properties
Page:   /   ...   ...  
Position in search results:   -   1   2  
HTML size (Kb)     16.3   40.9   17.4  
Last modified     2005-05-25 02:27:28   2005-05-19 01:47:59   2005-05-22 18:18:03  
Has same color text and background     No   No   No  
Has tiny text     No   No   No  
Has immediate keyword repeats     No   Body   No  
Uses controls     Yes   Yes   Yes  
Uses frames     No   No   No  
Uses external JavaScript     Yes   No   Yes  
Uses internal JavaScript     Yes   Yes   Yes  
Uses external VBScript     No   No   No  
Uses internal VBScript     No   No   No  
File robots.txt disallows spidering     No   No   No  
Page URL       -   -  
Keyword as a part of URL (domain, folder and page name)   No   No   No  
Keyword as a separate part of URL (domain, folder and page name)   No   No   No  

B. Main on-the-page factors influencing your ranking

1. <HEAD> area:  
<TITLE> tag     ...   ...   ...  
Number of Titles   1   1   1  
First tag in the <HEAD> tag   Yes   Yes   Yes  
Characters in Title   59   65   85  
Words in Title   7   8   11  
Stop words in Title   Yes   No   Yes  
Keyword frequency in Title     0   0   1  
Keyword prominence in Title     -   0.0%   72.7%  
Keyword weight in Title     0.0%   0.0%   27.3%  
META Description     ...   ...   ...  
Number of META Description tags   1   1   1  
Characters in META Description   188   240   150  
Words in META Description   24   36   19  
Stop words in META Description   Yes   Yes   Yes  
Keyword frequency in META Description     0   1   1  
Keyword prominence in META Description     0.0%   100.0%   73.7%  
Keyword weight in META Description     0.0%   8.3%   15.8%  
META Keywords     ...   ...   ...  
Characters in META Keywords tag   197   358   261  
Number of META Keywords tags   1   1   1  
Words in META Keywords tag   24   42   34  
Keyword frequency in META Keywords     1   1   1  
Keyword prominence in META Keywords     58.3%   50.0%   100.0%  
Keyword weight in META Keywords     12.5%   7.1%   8.8%  
META Refresh     not present   not present   not present  
Refresh time   -   -   -  
Redirect   No   No   No  
META Robots     present   not present   not present  
None   No   No   No  
No index   No   No   No  
No follow   No   No   No  
No archive   No   No   No  

2. <BODY> area:  
Visible text         -   -  
Words in Body   678   638   1030  
Bold keywords in Body   2   0   0  
Underlined keywords in Body   0   0   0  
Keyword frequency in Body     9   4   7  
Keyword prominence in Body     99.0%   87.3%   97.3%  
Keyword weight in Body     4.0%   1.9%   2.0%  
Keyword at the beginning of Body   Yes   No   No  
Keyword at the end of Body   No   No   No  
First heading on the page (H1-H6)     ...   not present   ...  
Keyword frequency     1   0   0  
Keyword prominence     100.0%   0.0%   0.0%  
Keyword weight     50.0%   0.0%   0.0%  
All headings         -   -  
Headings on the page   5   0   4  
Headings with the keyword   40.0%   0.0%   25.0%  
Keyword frequency in all headings     2   0   1  
Keyword weight in all headings     26.1%   0.0%   10.0%  
Links         -   -  
Total links on the page   29   39   53  
Links to the external pages   15   5   31  
Text in links including ALTs         -   -  
Links with keyword in the text and ALT   3   2   3  
Keyword frequency in links (text and ALT)     3   2   3  
Keyword weight in links (text and ALT)     6.6%   3.0%   4.6%  
ALT image attributes         -   -  
ALT attributes on the page   3   1   2  
ALT attributes with the keyword   0   0   0  
Keyword matches in the first 3 ALT attributes   0   0   0  
Keyword frequency in ALT attributes     0   0   0  
Keyword weight in ALT attributes     0.0%   0.0%   0.0%  
Comments     ...   ...   ...  
Words in comments   30   21   185  
Keyword frequency in comments     0   0   3  
Keyword weight in comments     0.0%   0.0%   4.9%  

C. Main off-the-page factors influencing your ranking
Link popularity         -   -  
Number of linking pages   Not detected.   6310   795  
Theme         -   -  
Keyword presence throughout the Web site (any part of pages)   100.0%   41.9%   100.0%  
Keyword presence throughout the Web site Titles   28.6%   16.1%   42.9%  
Keyword presence throughout the Web site META Description   57.1%   32.3%   57.1%  
Keyword presence throughout the Web site BODY   100.0%   41.9%   100.0%  
Open Directory Project listing (dmoz.org)         -   -  
Web site presence   No   Yes   Yes  
Keyword presence in the ODP Web site description   -   0.0%   37.5%  
Keyword presence in the ODP category name   -   0.0%   0.0%  
Yahoo! Directory listing         -   -  
Web site presence   No   No   No  
Keyword presence in the Yahoo! Web site description   -   -   -  
Keyword presence in the Yahoo! category name   -   -   -  

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